Freedom and Children’s Cancer Institute

Freedom are a long-term partner of Children’s Cancer Institute and partner with us on a range of fantastic initiatives via supporting our corporate pillars including team engagement (via workplace fundraising and signature event engagement) and brand alignment (via sponsorship of Diamond Ball and showcasing in-store cause related marketing initiatives - highlighted below).

For over 20 years Freedom has enjoyed being a proud partner of Children’s Cancer Institute. Freedom decided to partner as we wanted to connect with a charity that resonated with the wider community, our consumers and our teams across the country. To create the most impact we created seasonal product range including mugs, water bottles, tea towels, Christmas cards and many more and donated 100% gross proceeds. This not only raised significant funds, but enabled us to help us align with a worthwhile cause, whilst engaging our consumers and providing team engagement. We also proudly sponsored Diamond Ball and assist with donated gifts in kind to help raise more funds.

- Caterina Kidd, General Manager People and Culture, Freedom Australia