Electrolux and Children’s Cancer Institute

Electrolux started supporting Children’s Cancer Institute in 2008 via supporting our corporate partnership pillars and became Presenting Partner for Diamond Ball in 2012. Electrolux has built a network of staff committed to the Institute through a dedicated champion program that engage their teams via innovative workplace fundraising activities.

Electrolux has been a proud partner of Children’s Cancer Institute for over 10 years. We wanted to partner with a charity that aligned with our passion for innovation and have seen first-hand the amazing work into finding cures for childhood cancer and improvements in survival rates.

We have engaged in many ways including Presenting Partner sponsorship of Diamond Ball Sydney, gift-in-kind support for raffles and silent auctions and sponsorship of Endure for a cure. Team engagement has also been critical in enabling charity integration throughout the business and we undertake this by activating our team as charity champions across the country to engage in workplace fundraising and fundraising challenge events.

- Mark Goodwin, Communications Manager, ANZ, APAC & MEA