Biography
Heather McIlfatrick joined Children's Cancer Institute in October 2022 as General Manager, Brand, and has since expanded her remit to lead the organisation's full Marketing function. As General Manager of Marketing, she is responsible for strengthening Children's Cancer Institute's reputation as a global leader in childhood cancer research and advancing its profile within the Minderoo Children's Comprehensive Cancer Centre (MCCCC).
Prior to joining the Institute, Heather held senior leadership positions across the media and entertainment industries in Australia and Europe. Most recently, she served as Head of Commercial at Tabcorp and previously as Head of Global Brands at BBC Studios.
With extensive experience spanning commercial management, marketing, brand strategy, partnerships, and sales, Heather brings more than 20 years of leadership experience building high-performing teams and driving business growth, audience engagement, and organisational transformation.
Heather also serves on the Board of the Hornsby Ku-ring-gai Women's Shelter, supporting advocacy and services for women affected by domestic and family violence.
